Former Adventist Health System Completes Rebranding Process, Is Now AdventHealth
3 January 2019 | According to a January 2 press release from what was formerly known as Adventist Health System, the network which is one of the nation’s largest faith-based health systems has completed its rebranding process to its new name, AdventHealth. The system which formerly employed 30 different brands will now simply have the one unified brand.
AdventHealth says that the move is part of a systemwide brand transformation to become a more consumer-centric, connected and identifiable national system of care, enabling consumers to easily distinguish locations and services across its care network, which serves more than 5 million patients annually across over 1,200 care sites.
“This is a historic day for our organization, and I can’t be more excited about the direction we are heading,” said Terry Shaw, president/CEO for AdventHealth. “Our facilities and team members are galvanized around one name, brand and mission, and in doing this, we will deliver on our promise of wholeness and make the health journey easier for consumers.”
AdventHealth, which is sponsored by the Seventh-day Adventist Church, is intended as an expression of the church’s health care ministry. The new name conveys an expectation of things to come in health care, while also drawing a strong connection to the organization’s Adventist roots.
The AdventHealth logo is a symbol of wholeness that illustrates the breadth and diversity of a connected system of care, and at its core is the cross, which denotes the Christian focus of the organization’s work.
“More than 150 years after the Adventist health care ministry began, we are proud to carry on this legacy as AdventHealth to provide healing, express love and impart hope upon those we encounter on our sacred mission to deliver Christ-centered, whole-person care,” said Gary Thurber, board chairman for AdventHealth.
As part of the brand transformation, AdventHealth has launched a new website, www.AdventHealth.com. The website features enhanced search functionality, appointment scheduling capabilities, self-service billing and payment options and other content for health care consumers.
AdventHealth is a non-profit health care organization that operates within the Southern and Midwestern regions of the United States. Its headquarters is in Altamonte Springs, Florida.
