6 April 2020 | The Adventist Church in Denmark initially did what many Adventists communities are doing around the world: Leadership streamed church services from an established denominational website.

According to tedNEWS, feedback from non-Adventists watching this programming convinced Adventist leadership in the country to switch gears and transition away from streaming on the Danish Union website, Adventist.dk, in favor of a wider net approach.

The Adventist leadership bought the domain “webkirke.dk” (webchurch.dk) and redesigned online services for a more visitor-friendly approach.

They started to advertise “evangelical sermons” on the front page of Kristeligt Dagblad, a national Christian daily newspaper. The ads are now running every Friday until mid-May.

The programming is created to be relevant to a range of ages and includes Bible study, children’s programming and other elements in addition to sermons.

Programming is intended to alter preconceived ideas the public may have of Adventism in hopes people will visit an Adventist church in the future.

“What we are doing here is making the road as we drive,” said Jan-Gunnar Wold, Communication director for the Adventist Church in Denmark, to tedNEWS.

“We suddenly saw many churches going online. With the shutdown, people are in their homes, glued to their screens, looking for something worthwhile to watch. This made us rush to quickly get resources together for this new effort.

One church member had this feedback on the new online initiative:

“My age makes it difficult to attend church service. We can often see sermons online, but I have missed a ‘Sabbath School class’. I have now with great interest followed the Sabbath School and service online. This means a lot to me. This initiative started during the Corona crisis is very good, but I fear it might stop after the crisis stops! But, thank you for the effort and resources for producing this. I hope and pray that other people outside our own church might also tune in and find it useful.”

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