Hope Channel Brings Broadcasters to Dubai to Launch New Media Strategy
14 May 2025 |
From April 29 to May 1, Hope Channel International invited communicators and broadcasters to Dubai for the Network Leadership Conference (NLC) 2025. According to the official report,
“The purpose of the meeting was not only to discuss the current activities of Hope Channel in individual regions of the world, to adopt a new media strategy, but also to develop a plan to reach 1 billion people with the gospel by 2030.”
Sabbath was held at the Dubai Central Adventist Church, in the heart of the Holy Trinity Compound. The building has become a local landmark in Dubai’s modern landscape, symbolizing spiritual diversity and religious unity through its active use in the community. The building’s significance provided an aprés pos setting for Alexander Bryant, president of the North American Division of the Adventist Church (NAD), and his sermon on how to unify during the end times towards the ultimate goal of proclaiming the gospel.
After a relaxing weekend, which included networking and a visit to the Museum of the Future, Monday contained the bulk of the conference content. Bryant led a Bible study in the morning. Vyacheslav Demyan, CEO of Hope Channel International, discussed the importance of creative destruction in media in his presentation titled “Hope Starts Here.” He compared Dubai to the aspirations of Hope Channel, both founded on rich traditions, with the network also attempting to break from tradition through embracing innovation.
According to the report on the event, Demyan’s speech included Hope Channel’s goal to reach 1 billion people by 2030. It addressed the organization’s need to go beyond traditional frameworks, entering the digital arena with greater awareness. “We cannot stick to what was; we must take risks to create something new that will reach people all over the world,” Demyan noted.
Josias Silva, the financial director of Hope Channel Brazil, emphasized the need to create lasting partnerships between the network and the church at large. Utilizing local communities partnered with media outreach is, according to Silva, the only route for Hope Channel’s success.
A strategic partnership between Adventist Medical Evangelism Network (AMEN) and Hope Channel was also announced. AMEN will bring their medical knowledge and scientific insight to the Hope Channel’s formats. The report states,
“The implementation of the strategy includes the production of a series of educational programs, webinars, and workshops, as well as field missions, during which local communities will have the opportunity for free preventive tests and consultations. These programs will not only provide reliable medical knowledge, but will also carry a message of hope and inspire health professionals to fulfill their mission in the spirit of Christian values.”
Numerous speakers inspired participants with insights on how to utilize modern media towards the timeless truth of the gospel, choosing to persevere when complications or resistance arise.
NET 2.0 was also introduced as an initiative to bring special AI tools, on-premise servers, and ongoing technological solutions to a global audience.
As a whole, Hope Channel was eager to bring broadcasters and communicators from around the world together towards their common goal.
